Hello!
I’m Erin.
I’m a Leadership &
Culture Strategist.
My name is Erin Willett. Hi. I’m a hippie, a lover of individuality, a rebel with a cause and a change advocate. I want to help you reimagine how your company leads and grows. It’s not about the numbers, it’s not about the process or procedure. It’s entirely about the individuals who move the business forward. What is it that you want to move forward? What impact is it that we want to have here, on this planet, in this lifetime?
You can’t convince me otherwise, the most strategic companies have soulful, inclusive approaches and I will do everything in my power to shape a future that leads us in that direction.
Regardless of whether writing, speaking, consulting decision-makers or guiding teams in my work with New Room, I lead with heart as we explore the power of bringing more of our individuality to business. Together, we explore how our humanity influences and drives the business cultures we build around us.
When we nurture self-awareness and relational intelligence, we unlock our creative courage and lean boldly into change.
Read my take on the leaders who will save us all.
You might
know me from…
I am the co-founder of New Room (est. 2021). We are impact and innovation designers who build learning and development programs that drive social and organizational transformation.
Find out more about N/R
I founded The Tap In Team in 2015, a strategist collective that supported leaders in growth phases to help them nurture communities that are creative, inclusive and magnetic. I worked under this banner for many years.
What I do
In a nutshell. Let’s face it — we’re multi-faceted and I’m much more than can be contained in three columns.
Leadership
Development
Immersive learning programs for Leaders committed to taking ownership for building conscious & thriving communities.
Creative
Facilitation
Culture building workshops & programs for leaders & their teams to name a vision for growth and chart a course to cohesion.
Culture
Consulting
Leadership, Change and Culture strategies that ignite Creative Courage and more inclusive, impactful organizations.
What people are saying.
“Erin's detailed programming and expert guidance created an environment conducive to creating that team cohesiveness we need in order to achieve our goals.”
Emily Key Former Strategy & Operations Leader at Shopify
“I’ve met a lot of strategists in my career and Erin Willett truly stands out as one of the greatest I have met…”
Jim Bertelet CEO at Stand MTL
“I not only became a more confident and authentic leader, but I learned strategies and tools to build a culture foundation for increased engagement from my team.”
Samara Charters Director at Sun Life
“We always had vision — Erin brought it into focus.”
Brandon Harrar CEO at HRVST
“Erin is an invaluable resource for clients looking to create or transform their brand, culture and strategies. It was my pleasure to work with her recently and witness how inspirational her work is.”
Saina Shelton Founder at Insights Augmented
My methodology:
Creative Courage.
This is how I approach Leadership and Culture Strategy.
I began using my method in 2013 and named it in 2017. It’s rather simple, really. Creative Courage is accessed through a 3-step process of Discovery, Decisiveness and Connections. Throughout the process, leaders and teams access their courage while articulating creative strategies that are driven by vision, intention and viable opportunities.
This methodology drives the design of all my service offers, be it: 1-on-1 leadership development, team workshops or company-wide strategy activations.
I enhance the Creative Courage approach by co-creating with my clients in order to meet them where they are. This facilitates an environment of self-directed learning.
Ask me about it.
The land,
my home & origins.
I currently live in Tiohtià:ke/Montreal, Quebec. I acknowledge it as unceded Indigenous land and recognize the Kanien’kehá:ka Nation as the custodians of these lands and waters.
I grew up surrounded by tundra, frozen lakes and migrating caribous in the Subarctic of Quebec, Canada. I’m deeply grateful to have spent those years being invited to participate in Naskapi & Innu customs.
I became obsessed with my own identity at the age of 10. In that moment, a seed was planted: what makes us different as individuals, makes us stronger as a collective. This notion has fundamentally shaped my career as a strategist and fuels my commitment to authentic expression (even when it’s hard).
My educational background is in Marketing and Graphic Design. In my earlier career, I was a Creative Director and Brand Strategist and worked primarily with small enterprises experiencing rapid growth phases.
I have an alter-ego who greatly inspired my methodology (You can call me Eebs Berenstein). I’ve had three identity crises which have profoundly impacted my work as a strategist and shaped my vision for the future.
I’m endlessly inspired by the fact that change is constant and refuse to allow myself to get comfortable.
